Taylor Swift Making Most of Break up to Publicize Tour, Says Advertising and marketing Professional

The information of Taylor Swift‘s break up from longtime boyfriend Joe Alwyn breaking throughout a pause in her tour may not be sheer coincidence … in keeping with advertising guru Brittany Hodak.

Brittany, who’s an admitted Swiftee, joined us Monday on “TMZ Reside” for a better take a look at the timing of Taylor’s breakup going public — and, as an professional on Taylor’s advertising brilliance, she suspects the singer is, in a method, manipulating the media.

For starters, Brittany says Taylor has all the time been meticulous about managing information cycles … so it is fairly attention-grabbing for the break up to “leak” to the general public smack in the midst of a 13-day break in her Eras Tour.

Brittany says the timing of all of it suggests Taylor needed the story to interrupt so she could be again within the information throughout that break within the motion … shifting consideration and momentum again to her tour when she would, in any other case, be off the radar.

As we reported … Taylor’s last-minute track change in her setlist can also be getting picked aside. She eliminated “Invisible String,” a track about soulmates, and inserted “The 1,” a monitor reminiscing on a former relationship.

The timing of Taylor and Joe’s breakup is unclear, and Brittany speculates the break up might need occurred weeks and even months in the past … and the track swap might have been supposed as a touch to followers.

Do not get it twisted, Brittany is not suggesting Taylor would time a breakup for a advertising alternative … however she thinks there’s no less than an honest probability she was ready to see if information of the break up got here out through the tour.