‘Drag Race’ Star Manila Luzon Defends 2021 LGBT Jack Daniel’s Marketing campaign

Manila Luzon‘s two-year-old marketing campaign for Jack Daniel’s — which options drag queens — is drumming up outrage anew … and he or she says those that are boycotting can cry of their nook.

The previous ‘Drag Race’ star responded to the newest wave of indignation over an LGBT-friendly advert that the whiskey model ran a full two years in the past … again in 2021. Apparently, some are simply catching wind of it now — and dramatically pouring their JD down the drain.

In a single viral occasion, a man truly poured his Jack right into a firepit … and torched the sauce.

Luzon tells TMZ … the actual fact these iconic American manufacturers have been teaming up with the LGBTQ+ crowd to achieve a brand new demographic is nothing new — and he or she’s eye-rolling over the truth that sure of us are simply now figuring it out and screaming on the sky about it.

She makes a pair good factors right here. For one, ML says these firms have whole departments devoted to market analysis … and since they’re pivoting towards inclusivity, ya gotta determine they know it is good for his or her backside line to achieve out to a brand new buyer base.

In Jack Daniel’s case … that truly bares out within the numbers. Their mum or dad firm, Brown-Forman, reported large boosts in gross sales of the famed liquor final 12 months. Onerous to say if that is on account of their drag queen advert, particularly, however one thing’s working for them dollarwise.

The opposite takeaway right here is that this … there’s choices in America. In the event you’re not proud of a model, for no matter purpose, you do not have to purchase it anymore. Plain and easy.

Luzon notes, although, that if these individuals wanna boycott each firm that runs an LGBT-leaning advert or marketing campaign — they is likely to be out of merchandise within the close to future. She says that is the way in which the world goes … they usually can both get onboard, or be left behind.