Chipotle Sues Sweetgreen Over ‘Chipotle Rooster Burrito Bowl’

Chipotle is beefing in court docket with a fast-casual meals nemesis … suing Sweetgreen over the competitor’s newest providing — the “Chipotle Rooster Burrito Bowl.”

Based on a brand new lawsuit, obtained by TMZ, Chipotle claims Sweetgreen simply got here out with the menu merchandise final week, and it takes difficulty with Sweetgreen utilizing the phrase “chipotle.”

Chipotle claims Sweetgreen is making an attempt to revenue off its model title and even claims the restaurant is making an attempt to confuse or deceive prospects.

Within the swimsuit, Chipotle claims Sweetgreen is advertising and marketing the “Chipotle Rooster Burrito Bowl” with adverts that includes colours and kinds which are practically similar to Chipotle’s emblems.

Chipotle is accusing Sweetgreen of making an attempt to commerce off Chipotle’s goodwill … claiming feedback on a social media submit saying the brand new bowl present of us clearly understanding “the affiliation Sweetgreen is making an attempt to attract between its product, Chipotle’s merchandise, and the well-known CHIPOTLE model.”

After Sweetgreen began its advert blitz, Chipotle claims it reached out to its competitor with a request to re-name the merchandise or use the phrase “chipotle” a distinct manner … however Chipotle says Sweetgreen did not reply.

Chipotle is suing for cash, and it needs Sweetgreen to cease utilizing its “CHIPOTLE” trademark in promotions.